This is a great time to be a marketing leader. Never has the opportunity been greater to make a real impact in the success of a company than in the "winner takes all" market of today.
— Mark Donnigan (@mdonnigan) February 8, 2020
Here is my latest LinkedIn article that build…https://t.co/1j9GxXnjXQ https://t.co/IYV2huWv2e
From Mark Donnigan CMO:
Here's one method for how to build a market in a winner takes all environment. This article builds on a presentation I put together to present my thoughts around category Mark Donnigan Vice President Marketing design and why it's essential that all businesses regardless of their stage, execute the category design playbook to become a Category King.