MARK DONNIGAN

Category: Blog




About Mark Donnigan:

Mark has 20 years of experience as a marketing and business leader building startup, emerging, and growth-stage companies that have been backed by some of the largest venture capital firms in the valley.

Mark is a marketing executive, business developer, value creator, and market maker. As a leader, Mark Donnigan is empathetic and collaborative, and always operates with a growth-mindset as a player-coach.



Mark’s B2B marketing leadership experience includes building and mentoring high-performance teams that execute on brand and product marketing, PR, digital, and events. Mark focuses on high-impact programs that drive revenue, produce ROI, activate the market, and deliver real business results by driving market demand.

Mark has managed teams as large as 25, comprising SDR/BDRs, account executives, and marketing, producing $29mm/year. Mark’s carried budget responsibility up to $3mm/year for operations and $400k/year for dedicated marketing events. Deal sizes that Mark Donnigan has driven range between mid-five figures to mid-six figures annually. (Software, SaaS, subscription, physical product/hardware business models.)



Mark Donnigan Overview:

Mark Donnigan has provided mentoring and leadership for marketing initiatives, including demand generation, product, events, PR, brand, and speaking.
Mark has managed budgets up to $3mm/year with direct marketing budgets up to $400k/year. Recruited, trained, and mentored teams as large as 25, producing $29mm/year in revenue.

Mark works cross-functionally with product and sales to guide go-to-market strategy development, execution, and marketing support for new product launches. Donnigan has managed SDR/BDR (internal sales) at multiple companies as part of my sales leadership capacity and marketing leader.

Mark’s executed the ABM playbook to drive revenue and sales qualified leads in support of complex sales motion involving up to 20 stakeholders and influencers, and a sales cycle that is 18-24 months long with deal sizes between $50k-200k per annum. (Software, SaaS, subscription licensing models.)

Mark is responsible for the full marketing support and all associated activities to the sales organization, including literature development, strategic positioning, product presentations, demo videos, and technical marketing documentation.

Mark Donnigan has developed and executed the communications strategy and all facets of messaging for product and brand while working directly with the CEO in multiple companies to manage internal communications.

Mark has worked directly with Intel, AMD, ASUS, D-Link, Kingston Technology, Innovid, Wowza, Encoding.com, Fandango, Light Reading, Fierce Video, Streaming Media, and major industry press outlets to produce and publish whitepapers, case studies, and thought leadership PR.

Mark’s directed and hired external PR firms at multiple companies. (also in-sourced PR)

Mark Donnigan has built industry partnerships that contributed to a multiplication of earned media opportunities via speaking engagements, company podcast (thevideoinsiders.com), and media interviews.

Mark coordinated and drove website development, SEO (organic reach and reputation management), and paid media (social media advertising on Facebook and LinkedIn).

Mark has excellent creative experience and skills include writing, video, presentation, design and has hired and managed creative directors and contractors, video editors/producers, and writers.

Mark Donnigan is experienced in leading CRM and marketing automation systems implementation and administration. Tools include Salesforce, Pardot, HubSpot, MailChimp, Google Analytics, Google Search Console, Facebook Ads Manager, ClickFunnels, and more.

Mark maintains an active network of streaming video executives and industry leaders (I have >10k connections on LinkedIn and manage two LinkedIn communities- The Video Insiders, Cloud Gaming Video & Streaming Technology Experts Group).

Mark’s M&E and video distributor experience includes working directly with Comcast (two different companies), DirecTV/AT&T, Verizon, Netflix, Hulu, Amazon, VUDU, SKY, to name a few.

Mark Donnigan’s marketing experience includes leading (and doing) demand generation using ABM and digital marketing techniques, including lead scoring and segmentation along with SEO, funnel design, email outreach, and digital advertising.

Mark Donnigan is a story maker with standout content marketing experience. Mark’s managed events (major trade show exhibits), PR (internal and info agency), and carried responsibility for product marketing. His marketing tools experience includes CRM (Salesforce, HubSpot), marketing automation (Pardot, HubSpot), and the full suite of Google Analytics and other measurement devices.



Mark Donnigan is a problem solver and first-principles thinker who is creative and analytical. Mark works cross-functionally and has verifiable success, leading and mentoring marketing, sales, and business development teams that have generated more than $300mm in revenue/shareholder value.

Mark values teamwork and excels at the intersection of marketing and growth, where demand creation, revenue, and go-to-market execution meet. Donnigan’s secret weapon is a strong sales acumen that makes him a powerful ally and collaborator to the head of sales, and well suited for organizations where the SDR and BDR management fall under the responsibility of marketing.

Mark’s International work and travel experience include Israel, Taiwan, China, Europe, the UK, and Brazil.

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